What to Do

Before someone sells their property they should sit down and think about what they want from an agent.  Do they want the high profile agent that has their picture and mailers everywhere with a big corporate conglomerate?

Believe it or not that type of agent is often not the best for most people.  That type of agent usually spends most of their time trying to get new clients to sign on the dotted line to sell their home and is overwhelmed with their marketing campaign, too busy for their clients.  Or do they want an agent that is going to take every transaction personally and responsibly?  That type of agent depends on repeat customers and direct referrals from past customers that were satisfied with the service that they had when they sold their home.  That type of agent spends their time marketing their clients’ properties.  Anyone can stick a sign on the lawn and put a listing into the computer, it takes a professional to protect you and take care of business.  When you interview an agent to represent you ask questions and call their references.

What to Know

Someone thinking of selling in the near future will need lots of information along with a definite plan and it’s never too early to start.  Believe it or not selling the property may be the simplest part of the whole process.  The logistics before, during and after can be complicated and are all very important.  After interviewing and selecting a trustworthy, competent, ethical agent then the real work begins.  An agent needs to know when, why and where someone will be moving, these are all important aspects.  Then an agent needs to know what a sellers’ expectations, needs and tolerances are as far as list and sales price, preparation like repairs, staging, time frames, etc.  The sales and marketing period can be very stressful and an invasive process.  It’s your agents’ job to eliminate the stress and invasiveness as much as possible and they should have the experience and knowledge to evaluate each situation individually then explain the process initially and then keep their client apprised during the entire process.

What We Do

When someone interviews us to sell their home we preview the property and provide a preliminary consultation.  Then we prepare and deliver a thorough comparative market analysis to provide an accurate suggestion for a list price that we feel will provide the best marketing and exposure for your property.  This is based on our experience in the market along with information about recent sales and current market activity or conditions.  Also included in that analysis is information about us and what we do including references, the real estate market in general, and how we usually market a property.  We also include a sample target calendar that should help in understanding the time frames of the process and a list of recommendations of what we think someone should do to best prepare each specific property for sale.

After someone hires us we help them with the disclosure process, then we schedule and attend all inspections, repairs, etc. in preparation for the sales period.  During the sales period we host all of our own open houses and realtor tour days.  When we receive offers we will guide and advise our client as to what all the pros and cons are of any offer and then negotiate the deal that’s the best for our client.  Once our client is in contract we are very proactive with the other side to keep a careful eye on our clients’ interest and make sure all requirements are being met and all details are being handled to provide a smooth successful escrow.  When escrow is about to close we always go to the title company with them to make sure everything is correct and that they understand every detail of your transaction.  Once escrow closes that’s never the end of it for us, we are always available for any questions or issues that our client may have.